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Apple Business Model Case Study


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Get Case Study: The Business Strategy of Apple from the Experts

Apple is an American multinational company that design and sells electronic device and computer software. Apple was co-founded by Steve Wozniak, Steve Jobs, and Ronald Wayne. The brand is well-recognized for being innovative to produce premium quality products.

The business model for apple is based on consumer and innovation-centric devices. Apple provides the best design hardware and high-end gadgets. Apple also contains data migration and easy-to-use devices. The brilliant insistence of Apple Company is to integrate its product by making it easier to keep utilizing its new products.

Setting up a successful business is very challenging and complex due to the high competition in the market. Nowadays, adults are mainly attracted to high-quality gadgets such as iPhones. If you are currently enrolled in the business program, you must have been assigned an apple business model case study. As a student, you must be a little worried about the case study, but do not worry; Online Assignment Expert will provide you the best apple business model case study at a reasonable price.

Apple Business Model

Brief Introduction of Apple Business Model Case Study

Herein, we will discuss about Apple’s market strategy, value proposition, income source, distribution strategy, and services.

Apple Strategy:

  • Always staying emphasized to optimize the global presence of the brand: Apple is a brand that spends lots of money on its product to attract customers. This brand also focuses on providing better services to their users, so they do not think to switch over to other brands.
  • Placing its products above anything: This brand has never failed to stand out for its products. The placement of Apple products is unique because people try to purchase them.
  • The integrated business model for better user experience: The organization is emphasizing its integrated model of UX so that the consumers seamlessly try to purchase its products. It also emphasizes digital mediums such as Apple TV to keep the young generation in touch. Nowadays, privacy is everyone’s priority; therefore, Apple is always playing for privacy.

The Value Proposition of Apple:

In the market, Apple was the first organization to manufacture powerful and convenient touch screen smartphones. The value proposal of apple influences customers that the services and products of the firm are the best of all competitors. Also, apple apps were associated with various organizations such as Nike, Air Canada, Apple firm, and Facebook and are sure to be much stronger in the world with these partnerships.

Apple Income Source:

  • Apple products sell iPod, iPhone, Mac, smartwatches, and air pods.
  • Subscription for apple services: Apple requires taking a subscription or purchasing music from Apple TV or iTunes.

Apple Distribution Strategy:

In most of its primary markets, the organization offers its products and sells them via online stores, retailers, and direct sales to consumers. The organization also uses a wide range of indirect channels such as wholesalers, third-party cellular providers, merchants, and retailers with value-added products.

Apple Service:

  • The streaming and digital content services, including Apple TV at the App store.
  • Cloud service for apple
  • Apple CardTM, subscription news, joint brand credit card, magazine service, apply pay, apple news, and cash-free payment services.
  • They are licensing where apple provides and authorizes additional services applicable to the utilization of certain intellectual property rights.

Explain the Different Types of Business Models?

There are four different types of a business models:

  • Business to consumer or B2C: This business model contains various unique methods to sell its products. B2C transaction plays an important role when consumers purchase products from online stores. Due to the shorter sales cycle, B2C spends minimum time to form the sale. Innovators involved in B2C business leveraged new technologies and applications such as native advertising, mobile apps, and direct remarketing to consumers to make the process easy and effective.
  • Business to business or B2B: this business trades its services or products to other businesses. This business model usually contains a longer sales cycle with significant repeated buying and high order value. B2B innovators enhanced their target in niche markets by making a place for themselves with eCommerce by replacing order sheets and catalogues.
  • Consumer to business or C2B: it permits people to trade services and goods with companies. This type of business also permits consumers to column the work they want to be finished for the opportunity. C2B methods provide power to the customer names to help them complete their requirements. Innovators involved in this business model created C2B to connect social media influencers to companies and their goods or products.
  • Consumer to consumer or C2C: it is an online business where people connect and exchange their goods for making money.

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