Adidas Case Study Help

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How Adidas Achieved Data-driven Approach through Swot Analysis?

Thoroughly, our experts exhibit one of the most efficient analyses, the SWOT analysis, which many technology-driven companies have implemented for the last longer outcomes.

First, we should overview Adidas Company; Adidas is a worldwide firm specialising in creating shoes, clothes, and equipment. It was founded in Herzogenaurach, Germany, and is based there. It is the Largest European sports producer and the world’s second-largest after Nike.

Efficiently, if we talk about the Adidas case study swot analysis used by the company, we would say they focus on the potential of creativity to enhance its customers' learning and gain its business globally.

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Adidas Case Study Swot Analysis Solution Samples

Adidas is primarily targeted at a young audience of 13 to 30 years old interested in sports or any other activity. Their goods are reasonably priced, but the quality is excellent.

Initially, it was just for athletes who participated in various sports, but as trends changed, individuals from other disciplines began to purchase due to their excellent quality. Adidas case study swot analysis has kept its prices affordable to individuals in the upper income.

Their Strength:

• Adidas is amongst the most lucrative sports brands in the world.
• Adidas has encouraged a compelling and famous history and culture over the program of its long, rich story by changing several sectors of society throughout the world.
• Adidas business model is vital because it uses well-balanced promotion, commercials, and digital technologies. Additionally, eCommerce platforms boost sales by providing routes for reaching customer groups and selling end users inside those markets.

Their Weaknesses:

• Adidas outsources the majority of its product production to 3rd party or unaffiliated manufacturing suppliers.
• Adidas products are sold at an expensive or an exclusive price, because of which middle-class customers couldn't buy them.
• Minimal Product Line: The Adidas Group’s portfolio solely includes the Adidas brands, limiting the corporation to sports footwear and accessories. As a result, there has been a decrease in the supply of sports-related products.

Their Opportunities:

• E-commerce: The quantity of online retailers or use e-commerce sites has surpassed all previous records. Adidas incorporated Instagram'sInstagram's purchase feature into their distribution chain, hinting that similar success may be replicated on other social media platforms such as Facebook and Snapchat.
• Athletics and health are getting extremely prevalent, with no signs of slowing down anytime soon, meaning that the availability of various types of sportswear will continue to climb.
• Social opinions and interests shift as they grow more health-conscious, and there is a larger market for athletics goods. The ""thin jeans culture is reshaping the sportswear industry."

Their Threats:

• Due to internationalisation and technological advancements, which have enabled small businesses to enter and capture the market, Adidas now faces more rivalry.
• Vendors have more bargaining power than Adidas because most of its research and development is outsourced.
• Since Adidas operates on a global scale, fluctuations in critical currencies such as the Euro and the US Currency can negatively influence the company bottom line.
• Adidas, like every other company, is affected by economic slowdowns, which results in fewer sales.

Adidas continues to innovate its products, allowing them to stay ahead of the competition. It distinguishes itself from its opponents by providing an open basis for future expansion. The brand collaborates with several well-known athletes to see its logo in a variety of sports.

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