App Store Optimization Case Study

Affordable App Store Optimization Case Study

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What is App Store Optimization (ASO)?

It is the procedure to optimize the applications of the mobile to rank higher in the result of application store search. The application will be more visible to its potential customers if it contains a high rank in the application store. The procedure of ASO also needs the essential understanding of the customer target, including the potential keywords utilized by the customers to search for similar applications.

Explain the ASO factors to which people need to pay attention?

Following are the ASO factors that need to get some attention:

• Keywords
• Name of the application and title
• Subtitle
• Description
• Total number of downloads
• Reviews and ratings

Why is ASO important?

Most of the apps are discovered via the search of the app store, and it makes the app store the most utilized approach for downloading and discovering new apps.

What are the benefits of app store optimization?

Following are the benefits of ASO:

• Improve visibility
• Relevant and high-quality users
• Improve the downloads of the organic apps
• Get continuous growth by cutting the user acquisition cost
• Increase conversion rates and app revenue

Explain how App Store Optimization works?

Once a person develops the app and becomes familiar with the app marketing basics, they have to choose where to circulate mobile or app games. Most app developers choose Google to play for android and the app store for iOS.

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