Brompton Bicycle Case Study


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Can you think of the most successful automobile company in the United Kingdom? I don’t think a name other than Brompton Bicycle can strike your mind, Am I right? Students generally face difficulties while understanding the key elements related to Brompton Bicycle, like the various style of the handlebar (m type handlebar, c type handlebar, p-type handlebar, and s type handlebar); thus; students want to hire an expert who can provide them help with Brompton Bicycle case study. Online Assignment Expert is right here to assist you with its team of PhD professionals having years of experience. We know completing a case study assignment requires effective analytical and formatting skills, which students generally lack due to the piled-up work. Our experts will follow all your university requirements and guidelines to help you write quality solutions.

Brompton Bicycle is an organization that is established in London, UK, by Andrew Ritchie in the year 1976. This organization utilized codes to explain the number of gears, type of handlebar, and fixtures that are attached to the factory. In England, the club's membership is altering, and now, around 35 to 40 % of Brompton customers are women. The average rider age has also dropped below 40, and it is helping the UK in getting a profit.

PEST Analysis by Our Brompton Bicycle Case Study Experts

PEST stands for political, economic, social, and technical factors. In this section, we will discuss the Brompton PEST analysis one by one:

  • Political factor: The streets of London are majorly covered by cycles, most of the people in London travel on cycles and cycling has doubled since 2000. Stagecoach Group, the part known as Southwest Trains, has recently joined Brompton Bicycle to motivate people to cycle as part of a thoroughly combined low carbon journey joining train and bike. People like this bike due to its efficient ride and quickly folding property into a smaller package that looks like an average suitcase.
  • Economic Factor: The United Kingdom is getting profit from Brompton Bicycle because of its productive output and export rate in other countries such as the Netherlands and Japan.
  • Social Factor: Mr Ritchie is a person who was awarded because of his work in recognizing a lifetime contribution to perfectly designing the Brompton bike. Mr Ritchie has spent his 21 years making Brompton and selling them around the world. Fifty years of British design was celebrated genuinely at the Buckingham place reception.
  • Technical factor: During transporting Brompton Bicycle by car, plane, boat, and train, it would be helpful to have a protective case that is required to protect the bicycle from damage. Thus, a fully functional bike trailer has attached to the rear of the bike, which can be utilized to carry light to average loads.

SWOT Analysis by Brompton Bicycle Case Study Experts

  • Strength of Brompton Bicycle: The main strength Brompton bicycle is that it does not cost any charge, and people travel free and without booking restrictions. It provides the freedom of people to travel anywhere by providing folding quality magic. A folding bike can be a new method of travelling. Brompton Bicycle also contains various colours with an extra-tall frame for tall riders. Brompton Bicycle has been in business since 1976, but initially, the growth of the organization was infuriatingly slow. But, in today's world, Brompton Bicycle organization turns out around 100 precision-crafted bikes. Brompton Bicycle sold out in around 27 international markets to serve the requirements of around 200,000 Brompton Bicycle users that are already present on the streets. People like Brompton Bicycle due to its fashionable and fun fitting features. There are various countries such as America, Germany, Netherlands, Scandinavia, and Japan in which Brompton Bicycle exports from the United Kingdom.
  • Weakness: Brompton Bicycle provides pillars in both aluminium and steel versions. Brooks saddles of Brompton Bicycle is up to 995 mm from ground level, so if the leg of the rider is more than 33/85 cm, then he will need a longer seat pillar.
  • Opportunities: Brompton Bicycle is the only bike in the world that provides ready portability with that too with first-class ride and produce countless opportunities for bicycle riders. Seventy per cent of Brompton Bicycle are exporting to Europe and Asia.
  • Threats: Around 75 per cent of Brompton Bicycle output is exported around the world, and it continues the manufacturing of Brompton Bicycle is regularly in the United Kingdom. Most of the parts of Brompton Bicycle are custom ready, and it results in extra cost and delay for repairing them than authorized dealers. It is observed that Brompton Bicycle is not much suited for long rides due to its restricted gears. To saddle top height, some riders also need a bottom bracket.

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