Ford Edsel Case Study


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What format should you use for citing references in your Ford Edsel case study?

References of the case study should always follow the American Psychological Association (APA) format. Countless students commit mistakes in this section only. The marking rubric of the case study clearly shows that a particular percent of marks get determined by the correct use of the citation. Therefore, students should not only focus on the case study but also the referencing part.

Know about the APA format

APA format is preferred to cite sources in social sciences, psychology, and education. This format came into existence when an article gets published in Psychological Bulletin in 1929. The basic guidelines of it originated from here. The reformation occurs in its style with time, and eventually, it started recognised as APA Publication Manual. This manual contains the reformed and vast guidelines for APA formatting.

Take some tips for the reference page of your Ford Edsel case study

The referencing format may vary from student to student. It happens because of few varieties that lie in the case study. For instance, referencing a book differs from the journal and an electronic source. The same things apply to 'author' and 'authors'!

  • Always cite your references on a new page at the end of the case study.
  • Write “References” in the title and keep it at the top center of the page.
  • Follow alphabetical order to put all entries.
  • The first line of your reference list should be flush and aligned with the left margin.
  • Press the TAB key to indent every additional line of your reference list.
  • Ensure to keep the reference section double-spaced.
  • Italicize the titles of journals, books, newspapers, magazines, etc.
  • Cite all the sources on the reference page as well as in the text.
Type of subjects in case study

Ford Edsel case study help FAQs

Why is Edsel known as the classic case of product failure?

The main reason behind its failure was the style and design that became the target of the critics. The developer of Edsel failed to identify the need and trends of that time. The product was comparatively expensive, and the maintenance and running cost was also on the higher side. All these reasons together make Edsel a classic case of product failure.

Why could not Edsel survive with different strategies?

It is a marketing ideology that once the reputation of any product gets hampered; Then it becomes much difficult to enhance it again. The same thing happened to Edsel as well. However, Edsel did come back in 1959 with a redesigned model. It got better reviews also. However, the maximum damage had already been happened by the first model. Whatever a few chances of success were there also get removed by the economic recession.

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