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When citing references in your case study, always follow the American Psychological Association (APA) style. Many students lose marks simply because of incorrect referencing, but the grading rubric clearly allocates a percentage of the marks to citation accuracy. Therefore, don’t ignore the referencing section.
APA format is commonly used in social sciences, psychology, and education fields. It originated from guidelines published in the Psychological Bulletin in 1929 and has since evolved into the APA Publication Manual, which provides comprehensive instructions for citing sources correctly.
The format may vary depending on the type of source you cite—whether it's a book, journal, or electronic source. Also, referencing rules differ for single versus multiple authors.
Why is Edsel considered a classic example of product failure?
Edsel’s failure was mainly due to its style and design, which critics heavily targeted. The creators failed to understand consumer needs and market trends at the time. Additionally, the product was costly to purchase and maintain. All these factors combined made Edsel a textbook case of product failure.
Why didn’t Edsel recover despite trying different strategies?
Once a product's reputation suffers a major blow, it becomes challenging to rebuild it. Edsel attempted a comeback in 1959 with a redesigned model, which received better reviews. However, the damage caused by the first version and an economic recession erased any remaining chances for success.
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