Marketing Analytics Assignment


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Marketing Analytics Assignment

Marketing is a booming subject of inquiry in the business world. According to Arthur (2019), It is the process through which a product/service is advertised to a target audience. To effectively study marketing in Australian universities, a student must be aware of numerous marketing topics like market research, media planning, product pricing, brand and retail management, E-commerce, public relations, etc. According to Economical Weekly, it is estimated that the worldwide market analytics inquiries analytics will be worth $200 billion by 2024, up from $130 billion in 2016 (IDC, 2016). This growth is indicative of the data-driven through extensive marketing analytics (Chen et al., 2012). It is no surprise then that marketing analytics is one of the top courses provided by Australian universities. Further, marketing analytics represents and incorporates large scale corporate databases, mobile apps, web analytics data, social media, and sensor data, commonly referred to under the phenomenology of “information explosion”. Chen et al. (2012) further argue that the most interesting and practical applications of analytics are in marketing.

The plethora of concepts of this continuously evolving subject has created problems for students who cannot give the required time and effort. These students must not worry and that they are not alone. We provide exemplary amounts of marketing analytics assignment help from expert level assignment writers and guide students who require help while writing marketing assignment help, projects, case studies and dissertations.

For students of management and other business-related courses in Australia, marketing has emerged as a crucial subject. Marketing theories and strategies require an in-depth conceptual grasp for completing marketing courses. A marketing assignment requires significant amounts of in-depth knowledge and research abilities in business, economics, and finance-related areas. For students who feel that such an amount of time and effort is constraining, availing of marketing analytics assignment help is highly recommended. With our experts to guide you through every marketing related difficulty, they can access various assignment help services under marketing assignment help.

What are the Major Areas of Marketing?

Marketing has several business and finance-related topics. Some of the important topics include:-

  1. E-commerce - E-commerce is a highly competitive topic that requires the latest strategies and techniques covered by our experts. It requires well-accumulated ideas that have easy and accessible explanations. Subjects like Brand positioning require the expertise of market preferences, which are further carried forward toward target customers and brand positioning strategies.
  2. Relationship marketing - Under this topic, several factors dependent on marketing strategies are analyzed. It is important to note that these factors are variables and change with time and space.
  3. Industrial Marketing - Industrial marketing is more theoretical and requires in-depth knowledge of major to minor industries. It accumulates industry importance and measures its relevance in marketing arenas.
  4. B2B Marketing - It involves the process that involves selling a certain product that is manufactured by one company to another.
  5. 4 P’s of Marketing - The 4 P's- product, price, place, and promotion- are also referred to as the marketing mix. These are the elements involved in marketing goods and services and significantly interact.

Other major areas include Porter's five 5 C's of Marketing and Strategic Marketing. As you can see, it involves a plethora of theoretical concepts that need to be applied while writing assignments. For effective assignment writing and guided expert help, refer to marketing assignment help.

Overview of Marketing Analytics

The marketing analytics methodology aims to provide a practical, implementation-based overview of marketing paradigms. Hand (2014) has recognized the importance of achieving marketing analytics objectives to synthesize work from different academic areas. Marketing analytics come from various fields, including expert systems, marketing science, data mining, statistics, and operations research. Each marketing analytics discipline carries its literature, and quite often, there is little knowledge of similar work in other fields, resulting in some reinventing of the wheel. Hand (2014) further notes some important marketing analytics developments: 

  1. Data mining relates to concepts of traditional statistics, and an emphasis is laid on large datasets, exploring data, pattern analysis, and dealing with poor quality data where the usual statistical assumptions do not hold, such as when there is non-stationary data, sample bias, statistical dependence, and contaminated data.
  2. Marketing analytics has developed particular niche areas of emphasis, which include econometric analysis (Wansbeek and Wedel, 1998), Bayesian statistics (Rossi and Allenby, 2003), and psychometric methods (Carroll and Green, 1995, 1997). Research on marketing analytics has a particular focus on pricing (Bodea and Ferguson, 2014) and location optimization problems (ReVelle and Eiselt, 2005)
  3. As an area of several shifts of variables, it is impossible to impose strict boundaries on the inquiry of marketing analytics. For example, data mining and statistics have become much closer over the last few years, with more statistical rigour from data mining and machine learning researchers and more emphasis on computational implementations and larger datasets from statisticians. This is exemplified by statistical learning work (Hastie et al., 2009) that develops analytic data techniques in a statistically rigorous manner. The hybrid of data mining and statistics is often referred to as data science in the commercial arena.

Marketing Strategies and Ps

The Best Way to Write a Marketing Analytics Assignment

There are several ways to write effective management assignments. Some of the key points include:-

  1. Reading the assignment question and understanding it
  2. Considering the market in every equation
  3. Choosing an Organization
  4. Making a timeline
  5. Understanding the complete syllabus
  6. Doing proper market-related and business research
  7. Gathering real-life samples
  8. Bullet points and segregation of each point
  9. Creating a rough draft
  10. Adding wholesome context with proper infographics
  11. Preparing presentation pointers
  12. Sticking to university format
  13. Giving proper references and citations
  14. Writing down the conclusion with all relevant points

Furthermore, our dedicated services strive toward achieving holistic marketing growth for students in Australia. Shifting from the theoretical aspects of marketing studies, we also provide evidence-based marketing analytics assignment help services. Moreover, under assignment help services, we cover all business practices and inquiries in social, environmental, economic, legal, corporate, and discretionary responses.

Below is a marketing assignment sample you may use for reference:

Marketing Analytics Assignment Help

Marketing Analytics Assignments Help

Benefits of Choosing Online Assignment Expert for Assignment Help in Australia

Online Assignment Expert is a platform where you can achieve the most prestigious and efficient assignment writing services given the strict deadlines of your university. By offering a plethora of expert assistance in a variety of disciplines, some benefits that you may avail yourself are:

  1. 1 Subject 1 Expert- Our assignments are written under the guidance of experts who, after conducting deep research on your marketing analytics topic, ensure the quality standards that fit your university guidelines. Further, the documents are sent for multiple layers of checking and proofreading by our Quality Analytics to ensure no discrepancies.
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