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Marketing Management

Abstract on Citibank Marketing Strategy Analysis

The case study highlighted the application of marketing strategy and innovative approach by Citibank. The analysis through company measure and analysis of Citibank showed sales promotion and co-branding as central for acquiring a large set of customers. It highlighted the business competitiveness displayed through money-back schemes and idea development for creating eco-system as a trusted revive partner.

Introduction to Citibank Marketing Strategy Analysis

This case study highlights Citibank a market strategy in India. The company has used direct marketing, cross-sell, and effective sales and distribution. It has timely developed innovative services and value-added services. Citi cards are widely accepted all over India and have offered distribution wing and a variety of services with cards offered to the customers (Citi bank group, 2012). This report analys....