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Table of Contents
Introduction.
The BMC Element
Graphical representation of BMC..
Conclusion and summary.
SWOT analysis.
References.
Business model canvas (BMC) is an official document, which comprises several activities, which are performed in a business organisation (Wasko, 2013). There are nine elements of BMS, which may include key partner, key activities, key resources, value proposition, customer relationship, channel, customer segment, and cost structure and revenue stream.
This report is developing a thorough understanding of the business made by Disney in its business market. For this purpose, the report contains a business model canvas of the company, which help evaluate the key business activities of the company. Also, SWOT analysis of the BMC is mentioned in the report for making conclusions.
Key partners
There are many partners in business for Disney, which include Marvel Entertainment, ESPN Incorporation, Hulu, and Maker Studios and so on (Petersen, 2018). These partners assist Disney is creating high-end animations for movies and other projects. Also, different celebrities and media organisations are also the key partners of the company, which work on a contract basis.
Key activities
Considering the key activities performed in Disney to manage its business; it can be said that practices of branding, marketing and human resource are prevalent. These activities allow the organisation to manage its employees and target the customers in the business markets (Wasko, 2013). In addition, licensing, operations, content creation and philanthropy and many more activities can be seen in the business of Disney.
Value propositions
Disney is known for creating world-class animation content and a long history of doing so. Mickey Mouse, The Chronicles of Narnia and many other successful animation series have enhanced the brand value of Disney (Dowsett, 2018). The organisation also partner with many other companies to endorse their brands and propose value.
Customer relationships
There are many dedicated teams of Disney, which put the effort into creating and enhancing awareness of the company among customers (Mannheim, 2012). For this purpose, various celebrities are hired on contracts to promote the brand and establish a good image of the company. Also, an intense focus on user experience and circulating trends in markets are considered in Disney.
Customer segments
Marketing teams working in Disney significantly focus on targeting children by creating animated content. Also, young people who have a keen interest in animated characters of Marvel Studios and others are considered (Sehlinger, ?Ridge & Opsomer, 2011). Children watching the movies produced by Disney are companies by their parents. Therefore, adults also become segmented customers of Disney.
Key resources
Disney has more than 19500 employees, which is a major asset to the company. The organisation has established over 34000 facilities in different countries, which can be used for creating animated content (Petersen, 2018). High brand image, a large number of alliances and partnership with media groups, also act as key resources of Disney.
Channels
Prominent channels of Disney include television channels in different countries, social media and internet websites to promote its business. The organisation launches the trailers of its upcoming movies and series on Youtube, Twitter and other social media handles (Dowsett, 2018).
Cost structure
The cost generated in Disney is distributed to fund various activities and entities. The revenues garnered by the organisation are used to manage the head offices in different countries, production teams, employees, marketing channels (Sehlinger, ?Ridge & Opsomer, 2011). Also, the cost is used in procuring the latest technologies to create innovative content and paying the liabilities of the company such as taxes and others.
Revenue stream
Various products produced in Disney are the main contributor in the revenue stream, which include music, video, games, movies, radio, publishing and many others. Also, licensing is one of the major revenue streams of Disney (Wasko, 2013). The organisation sponsors many events throughout the world.
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Key partners Celebrities Other media houses and companies such as Marvel Entertainment Hulu Maker Studio |
Key activities Branding Marketing Operations Human resource |
Value propositions Creation of world-class animated content Mickey Mouse The Chronicles of Narnia |
Customer relationships Use of celebrities to endorse a brand Brand awareness Enhancing customer experience |
Customer segments Kids and young adults Families |
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Key resources A large number of employees Facilities in many countries High brand awareness |
Channels Television channels Social media Youtube, Twitter |
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Cost structure Head office cost Production cost Employees salaries Marketing operations |
Revenue stream Sale of products such as movies, games, published content Sponsoring events |
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The effectiveness of BMC of Disney can be evaluated through the SWOT analysis, presented below.
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Strengths |
Weaknesses |
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The proper description of facts and key elements has been done in the business model canvas. Detailed analysis of the business functions and other aspects of Disney have been made. Focus on the main business activities of Disney helps in gaining insight into the company. A detailed description of channels and customer segment helps understand what strategies are used in Disney to promote its business in different markets. |
All business activities of Disney are not covered in the business model canvas due to which information about many business segments is lacking. The business model canvas only provides a broad level understanding of the business activities performed in Disney. Many business partners and key activities are not included in the business model canvas, which could develop more understanding of the company. |
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Opportunities |
Threats |
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The business model canvas could be developed in more detail to provide deep knowledge of the business managed by Disney. Various elements of the business model canvas could include more activities of the organisation. The benefits of adopting different business activities can be described to support and justify the activities included in the business model canvas. Organisational aims and missions can be described in the relation of the activities pertaining to different elements of the canvas. |
Lack of other business activities of Disney may lead to a state of confusion. Various factors, which may negatively affect the business of Disney, are not described. Lack of limitations in the business of Disney may prevent from understanding the full scope of the business activities described above. |
Dowsett, E. (2018). Disney Ideas Book More Than 100 Disney Crafts, Activities, and Games. USA: Dorling Kindersley Limited
Mannheim, S. (2012). Walt Disney and the Quest for Community. USA: Ashgate Publishing Limited
Petersen. P. (2018). The Business Model of the Walt Disney Company Evaluating the Potential of the Business Model in Terms of Its Competitiveness. USA: GRIN Verlag
Sehlinger, ?B., Ridge, ?M. & Opsomer, L. (2011). The Unofficial Guide to Walt Disney World with Kids 2012. USA: Wiley
Wasko, J. (2013). Understanding Disney The Manufacture of Fantasy. USA: Wiley
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