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Executive Summary

Asuria is a new, Australia-based, for-profit entrepreneurial venture that plans to provide innovative and differentiated product experiences to its target customers. The business idea is based on providing unique product experiences that cannot be found elsewhere on the market, and the target customers are those who appreciate unique and differentiated products. The market analysis indicates that there is a large and growing demand for such products and that the venture is economically feasible. The business model canvas shows that the venture will have multiple customer segments, each of which will be offered a unique value proposition. The customer relationships will be based on providing a premium customer experience, and the channels will be focused on online and offline channels that reach the target customer segments. The key activities will be focused on product development, marketing, and customer service. The key resources will be the unique products themselves, and the key partners will be suppliers and distributors. The cost structure will be based on a mix of fixed and variable costs, and the revenue structure will be based on a mix of sales revenues and subscription revenues.

Introduction

Asuria is a new, Australia-based, for-profit entrepreneurial venture that plans to provide innovative and differentiated product experiences to its target customers. The business idea is based on providing unique product experiences that cannot be found elsewhere on the market, and the target customers are those who appreciate unique and differentiated products. The market analysis indicates that there is a large and growing demand for such products and that the venture is economically feasible.

Innovation and Differentiation

Asuria's business idea is based on providing unique product experiences that cannot be found elsewhere on the market. The company plans to achieve this by partnering with suppliers who can provide unique products, and by marketing these products to the target customer segments. Asuria will differentiate itself from other companies in the market by providing a premium customer experience, and by offering products that are truly unique and differentiated.
Industry and market analysis

The market for unique and differentiated products is large and growing. This is due to a number of factors, such as the increasing disposable income of consumers, the increasing awareness of unique and differentiated products, and the increasing willingness of consumers to pay for such products. Asuria is well-positioned to take advantage of this growing market, and the company is expected to be economically viable.

Market Research

Unique, distinctive items are in high demand. This is attributable to increased consumer disposable income, knowledge of distinctive and differentiated items, and willingness to pay for them. Asuria is well-positioned to take advantage of this increasing industry and should be profitable. The market for distinctive and distinct items is vast and expanding. This is attributable to a variety of causes, including rising consumer disposable income, increased consumer awareness of distinctive and differentiated items, and rising consumer willingness to pay for such things. Asuria seems to be well to capitalize on this expanding market, and the firm is likely to be financially viable.

Product feasibility, Market feasibility, and Economic feasibility

Asuria's products are feasible, as they are unique and differentiated from other products on the market. The market for these products is also feasible, as there is a large and growing demand for such products. Finally, the company is economically feasible, as it is expected to generate revenues from sales and subscriptions.

Product feasibility

Product feasibility includes the determination of cost, duration & risk, several kinds of a decision like data & experience, conceptual solution, time frame management, and roadmap of the product. Understand Their Competitors Knowing your competition is another technique to assess the viability of a new business. Evaluate their pricing & branding tactics and establish their comparative advantages. You might begin by reviewing their published advertisements and web pages. Time practicality, which involves estimating the time required to complete the project & comparing this knowledge to the company's restrictions. In essence, a feasibility report seeks to demonstrate that their product is capable of being manufactured while satisfying the projected technical, operational, financial, scheduling & legal constraints.

Market feasibility

Market feasibility research assesses a product's profitability in a certain market. It aids in identifying possible markets, economic competitiveness, massive market development and competitive analysis in the process of assessing a company proposal. Market sustainability is critical for organizations looking to launch a new venture.

Economic feasibility

The financial viability of a suggested system is concerned with whether the predicted cost savings, higher income, greater profits, decreases in necessary investment & other forms of benefits outweigh the cost of building and managing it. It assesses if the needed software can provide financial advantages for a company.

Business Model Canvas

Asuria mainly follows the Contingency Business Model. The preponderance of agencies employ contingent recruiting (Patrizio & Caplan (2022), which is perhaps the most extensively used approach, to provide customers with a no-placement, no-fee service.

Typically charging approximately 15% & 30% of the base income of the matched candidates, dependent recruitment's accomplishments pricing scheme is appealing to customers, making it a lucrative approach to acquire the business. Unfortunately, securing engagement from Prospective Employees on a refers to the alignment might be difficult. They'll be implementing a number of these other companies, all competing to be the very first to the final corner with the right applicant - and as a result, speed of operation, but instead of quality, is frequently the result.

Asuria's business model canvas is shown below. The company plans to have multiple customer segments, each of which will be offered a unique value proposition. The customer relationships will be based on providing a premium customer experience, and the channels will be focused on online and offline channels that reach the target customer segments. The key activities will be focused on product development, marketing, and customer service. The key resources will be the unique products themselves, and the key partners will be suppliers and distributors. The cost structure will be based on a mix of fixed and variable costs, and the revenue structure will be based on a mix of sales revenues and subscription revenues

The most critical aspect of a successful Recruitment Company marketing strategy is a thorough marketing study. If anyone is starting on a lower scale, you may undertake your marketing study using this Recruitment Company's marketing strategy examples and perhaps other Employment Agency financial projections that are accessible online.

Customer Segments

Several top corporates are being attached to this consulting firm to find their skill full employees in a proper systematic way. Asuria tries to find proper talent for the significant job role. PwC Australia, Westpac group, KPMG Australia, Commonwealth bank, Qantas, CIMIC group, Deloitte Australia, and Telstra Corporation Limited;' are the top recruitment giants that are directly concerned about their vacant positions via Asuria consulting agency.

Value Proposition

Asuria knows how to train fresher as well as experienced professionals to grow their careers rapidly in a proper systematic way (Tang et al. 2019). Agency will continue to mentor, educate, and assist candidates once they are hired to guarantee anyone has the best opportunity of continuing in their new career for the foreseeable future. Agency knows the significant value of an employee to their employer organization for their business development.

Customer Relationships

Asuria generally follows several steps for analysing the strength & weaknesses of any job seeker. The organization generally provides staff to various sectors like the oil & gas industry, IT industry, health sector, capital development consultant, highly skilled staffing consultant, and permanent staffing consultant. Customer services are the strategies that a firm use to interact with its users and enhance the experience of customers. This involves responding to short-term barriers as well as aggressively developing lengthy solutions aimed at client success.

Channels

Proper communication among several employers is very important for this agency to analyze what kind of professional organization generally needs to develop their business enormously. The agency needs a proper reference from the employer to place trained professionals in the organization.

Key Activities

Asuria is a corporation that is less expensive than a professional or agency, meets both short-term & long-term demands and has an uncomplicated, pay & charging account system that also includes employee payments and workplace injury insurance (Carter & Carter, (2020).Asuria is a rapidly developing Recruitment Consulting organization in Australia. As a reputable corporate recruiting firm, The consulting firm is committed to providing dependable and cost-effective corporate HR professional services in Australia. Asuria is a leading provider of professional writing services in Australia.

Key Resources

What distinguishes Asuria as genuinely special is that every one of our personnel is naturally entrepreneurial. The Asuria environment instils a feeling of creativity, energy & enthusiasm in all of our activities & services. Agency's employees are at the centre of all stuff done at Asuria. They think that the effectiveness of services is determined by each employee treating each person with compassion, decency and respect.

Key Partners

At Asuria, we attempt to comprehend your organization and sector so that we can deliver a short list of qualified individuals for specific employment requirements, whenever and wherever businesses require them. Asuria makes it simple for you to browse and get government benefits for hiring and retaining employees. Availability of government handouts to help you pay for retraining or certification for qualified new staff. Effective monitors for the job, workplace adjustments, equipment, clothes, or coaching, & if necessary, licence.

Cost Structure

At the foundation of Asuria is a passion for continual growth as well as the empowerment of a mentality of Enterprising Mind in all actions, behavior & attempts to promote decent knowledge & regard for the requirements of so many others.

Revenue Structure

Agency generally charges 19% of 1st salary of any placed professional via this agency. It generates handsome revenue for the organization. Asuria continuously mentors affects performance & prepares applicants using related words training programmes after identifying possible eligible individuals. Agency's candidates are subjected to psychology & intellectual tests using our array of assessment instruments (many of which are exclusive to Asuria). Candidates also receive endurance and personality coaching to guarantee individuals are completely equipped for the profession and, more particularly, the chosen profession they need to be filled.

Figure 1: Different organizational steps

Conclusion

Asuria is a new, Australia-based, for-profit entrepreneurial venture that plans to provide innovative and differentiated product experiences to its target customers. The business idea is based on providing unique product experiences that cannot be found elsewhere on the market, and the target customers are those who appreciate unique and differentiated products. The market analysis indicates that there is a large and growing demand for such products and that the venture is economically feasible. The business model canvas shows that the venture will have multiple customer segments, each of which will be offered a unique value proposition. The customer relationships will be based on providing a premium customer experience, and the channels will be focused on online and offline channels that reach the target customer segments. The key activities will be focused on product development, marketing, and customer service. The key resources will be the unique products themselves, and the key partners will be suppliers and distributors. The cost structure will be based on a mix of fixed and variable costs, and the revenue structure will be based on a mix of sales revenues and subscription revenues.

Reference list

Journals

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Carter, M., & Carter, C. (2020). The creative business model canvas. Social Enterprise Journal. Retrieved from: The Creative Business Model Canvas | Emerald Insight (Retrieved on 25/09/2022) Han, R. (2021). Designing Social Business Model for Han Ancestral House. International Journal of Arts and Social Science (IJASS), 4(3), 239-244. Retrieved from: Prepare a business model canvas and a strategy for... - Google Scholar (Retrieved on 25/09/2022) Iacona, G., Ramachandra, A., McGowan, J., Davies, A., Joppa, L., Koh, L. P., ... & Chadès, I. (2019). Identifying technology solutions to bring conservation into the innovation era. Frontiers in Ecology and the Environment, 17(10), 591-598. Retrieved from: Prepare a business model canvas and a strategy for... - Google Scholar (Retrieved on 25/09/2022)
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