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The rapid advancement of technology has aided the courier service industry by impacting innovations and robust serviceability (Gulc 2020). The Green Courier as the focused study has been significantly taking into action the various horizons of technology-aided services in the UK and focuses on the adaptations of technology-aided plans for marketing its services and offerings in the boundaries of Brussels.
With the view of formulation of the brand awareness, marketing activities, and promotions in the target city of Brussels, the Green Courier Services company relies more on digital platforms and technological assistance to leverage the business success factors.
The company utilizes the high network connectivity services for real-time vehicle tracking, electric dispatch and signatures, radio technology and positioning systems for mapping of roads, etc. in the UK. However, the company faces the challenge for use of high technology aids as there has been a ban on the 5G networking at Brussels because of the higher extraction of radiations. Likewise, there has been a greater dependency on social media platforms at Brussels, especially Instagram and Twitter (Pak 2017), and hence can prove a better marketing platform.
This has put a challenge for the company to utilize the technological amenities at Brussels due to the radiational issues of technology.
The research plan for Green Courier Pvt. Ltd. takes into account the various demographics for the knowledge of the target market and tactics to focus.
|
Attributes |
Activities |
Time scale |
|
Customers |
Focus on grabbing the industries that utilize most of the courier services such as eCommerce, pharmaceuticals, etc. as these account for the lumpsum acquisition of couriers and transport services (Torabi 2015). |
Month 1 |
|
Competitors |
Researching and identifying the competitors of Green Courier in Brussels’ market and also analyze the propensities that each competitor constitutes in order to gain knowledge about the competitive positions and opportunities for growth (Jermsittiparsert 2019). |
Month 2 |
|
Promotional activities |
Conduct research on the methods and platforms to be utilized for the promotional activities after the acknowledgment of competitors in the market. The research must also contain the expected outcomes from each promotional tool in effect (Torabi 2015). |
Month 3 |
|
Logistics management |
The company must research on the type of logistics practices assumed to be acted upon in order to drive the most optimum way for efficient logistics management in the Brussels market. |
Month 4 |
|
Distribution |
Research on what kind of distribution pattern is aimed to be followed including modes of distribution, tracking of distribution, packaging, order processing, transport, etc. |
Month 4 |
|
Costing |
Calculation of expected cost of operations in the new market of Brussels and formulation of a financial report based on the same (Torabi 2015). |
Month 6 |
Gulc, A. 2020. Determinants of courier service quality in e-Commerce from customers’ perspectives. Quality Innovation Prosperity, 24(2), pp. 137-152.
Jermsittiparsert, K. 2019. September Service marketing mix and service value: a way to increase customer satisfaction. In Proceedings of the 3rd International Conference on Business and Information Management, pp. 52-58.
Pak, B., Chua, A., and Vande Moere, A. 2017. FixMyStreet Brussels: Socio-demographic inequality in crowdsourced civic participation. Journal of Urban Technology, 24(2), pp. 65-87. https://doi.org/10.1080/10630732.2016.1270047.
Torabi, S., Hassini, E., Jeihoonian, M. 2015. Fulfillment source allocation, inventory transshipment, and customer order transfer in e-tailing. Transportation Research Part E: Logistics and Transportation Review, 79, pp. 128-144.
https://doi.org/10.1016/j.tre.2015.04.004
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