BSN450 - Business Intelligence Assessment Answer

Business Intelligence Plan of Coffee Club, Australia

Executive Summary

In this report, the existing business plan of coffee house, Australia coffee chain have been discussed with the SWOT analysis and the business canvass on which it is working presently, thereafter a new business plan why will not only able to cope with the threats and opportunities of the coffee chain will be established, but also the data policy and business intelligence have been defined upon which the new business plan will rely. 

The Organisation

Background

The coffee club Australia was originally created in 1989 as a pace to get an excellent coffee. The concept included coffee and refreshment on the updated trendy model and full table service. As of 2021,The headquarters lie in Brisbane. Around 300 stores in around 9 of the Asia pacific countries are there. Currently the company holds 8000 employees. The purpose of the company is to make every visit and experience a memorable one. The company projects itself as a very natural enthusiast of coffee and loves to serve coffee to people with new varieties every now and then. The stores answer the question of – where will I meet you? The company has core value of customer service, teamwork, continuous development, and positive relationships.

The Business Model

The business model of coffee club Australia relies main on retail model and the brick-and-mortar stores as these stores providers them with the room of delivering services as coffee alone cannot be a disruption in the industry. The related experience which the company itself accepts that the business model of the company is mainly on giving exceptional expense to the customer coming into the store. The company though relies on direct sales franchising, advertising based and obviously brick and mortar stores. All other businesses are conducted through the brick-and-mortar store. The company has an early mover advantage as in the earlier times the company offered to sit and use internet while enjoying the coffee. The customers were provided free internet was an innovative move then, which has set the coffee store as the primary place to sit and relax.

The company has multiple suppliers which are both international and local and it has tried to make the supply as flexible as possible so that the supply never runs out. The company mainly focuses on tier 1 city. It has direct access to the customers, who are usually the local people, which is opposite to the wholesale business model

Figure 1: The organisation’s Business Model Canvas 

Environmental Scanning

[The purpose of this section is to evaluate the changes that are taking place in the organisation’s environment. This environment can include the political, economic, social, technological, environmental, and legal (i.e., PESTEL) factors. It is encouraged that you utilise a suitable framework (e.g., PESTEL, SWOT, and so on) to structure your discussion.] 

SWOT Analysis of Coffee Club

Strengths 

• Diverseselection of products 
• Reasonable prices as huge level of inventory is maintained. 
• Stores can be selected according to the supply side needs where production and acquisition is easy. For example, the company has opened stores in nearly all the countries where coffee production takes place. 
• Tradition of coffee production in areas where the stores are located and a culture of coffee are seen in the countries like Australia, NewZealand, Indonesia, South African nations.
• Well established washing stationculture has supported the production of high-quality beans 
• High net worth, free cash, and first mover advantage 

Weakness 

• Lower productivityhas been seen in its farms due to old tress, complex supply chain and poor access to needed sources.
• The food is mainly sugary in nature and weathers which can be a major setback as people are becoming more and more health conscious 
• Peak times may not allow the food to be quickly out as when people start work and at lunch time, rush brings out to the kitchen. This stops people from ordering fresh if they have no time to wait for their meals. If extra staff is employed for this, it will result in additional burden.
• Transportationinfrastructure is weak and complex, and stores cannot be integrated in any factor. Burden of crop financing for the company for water management, soil problems 
• Different supply chain and suppliers are so sparely distributed that it is very difficult to integrate them to make framework of supply chain. 
• Lack ofadministration, management, and capital at large scale to open stores. 

Opportunities 

• High demand for specialised coffee and there only a few outlets where specialised coffee is sold as core product. 
• Brand image of company is very high, and it could be used to attract high number of youths.Coffee lovers are reserved and loyal customers which the chain has only to retain in few competitors. 
• Rapid growth and expansion in coffee market 
• Ability of the company to continuouslylaunch new products and keep the customers engaged. 
• Co-branding ability with the other manufacturers and brands 
• Availabilityofquality coffee beans with other ingredients at affordable prices 
• Limited competition only with the establishedspecialised coffee brands. 

Threat 

• Copying of the products is a high threat to the company and its revenues and on the above; these products can first be copied and then made better by competitors. 
• Rising costs of ingredients is another threat as the resigncoffeecost and dairy products is increasing the total cost and this is something which cannot be foreseenand make provisions on that and can have a big impact on the coffeestore industry. 
• Government policies on the other hand of reducing the disposable income of people may also reduce coffee consummation at store, which will ultimately reduce the demand of coffee, which is not a necessity good, at least at the store. 
• Coffee has always been considered as a luxury product when it comes to purchasing coffee from a coffeestore, many individuals may reduce their coffee consumption from store as Australians have already started to reduce their discretionary spending.

Pestle Analysis

Political Factors 

Coffee business is highly dependant on international trade as coffee beans are imported form various counties. Australian trade relationships with coffee importing countries are good and well agreement. Such number of international trade agreements ensures smooth coffee flow and other resources. 

Economic Factors 

The current world economy is going under a stress situation in the short run, but the world’s income is growing if long term trend is taken into consideration. This short term straggle in the conceit scenario of the world has left people with very less disposable income which is a threat to the coffee club Australia.

Social Cultural Factors 

There is an increasing trend o health consciousness in the 21st century which also discards coffee in the schedule of a common man. As part of the health consciousness many owners are resorting to avoid coffee as much as they can. In addition to this another socio cultural factor is fair trade, which is an international movement to share the benefits and profits of the final see with the farmers and other producers. This will cause losses in profits to the company for sure. 

Technological Factors 

Genetic engineering involves process of improvement in the produce quality with the help of gene changing in the seed and basic information of these. This can be both beneficial and devastating for the coffee producers as once the genetic engineering reaches coffee produce; its effects are bound to be long lasting. Newer coffee machines make it easier to brew coffee thus providing customers an option to have coffee at home by brewing on their own. 

Environmental Factors 

Sustainable farming has allowed for taming the environmental factors to a level but the CO2 emissions by the foods and drinks industry has been on radar of government since a long period of time. Unsustainable farming processes can result in loss of biodiversity which can increase the cost of coffee. 

Legal factors 

Food standards keep changing from time to time and by different province, which is a cause of legal concern and burden for the coffee club Australia.

The Data-led Strategy

Business Model Transformation

Business intelligence includes a set of processes, architecture and technological setup which helps the business to take intelligent future based decisions to convert the raw data into useful information which becomes more relevant and important in today's time when digital technology has encompassed the worked businesses and every business is using or are going to use the business intelligence form digital services. This can be transforming for the business to use this technology into actionable knowledge and information. A business without real-time business intelligence and information will lag and will soon be a dumb organization as information is most relevant in today's time.

• To make a working and intelligent business intelligence system, the company needs to set up such infrastructural resources and framework and perform the process as follows-
• Raw data from the real-time information from own and other businesses is to be extracted. This data is then sent to multiple software to convert it into useful information.
• The data is to be cleaned and transformed into another data house. The tables can be linked and data chunks for different information can be created.
• By using the different BI systems, the company can track various queries which are made from the current business and market needs.

Figure 2: The organisation’s transformed Business Model Canvas 

The Data

The company will be using both the traditional firms of data collection and analysis and new forms of analysis and collection which includes databases, flat files, web services, other sources of RSS feeds. These data will be maintained by the CRM and HRM software, and then till data will be given to the ETL tool analysing their transactional databases. Afterwards for better targeting of customers, machine learning, cloud system and business intelligence tools will be used to open new stores and close the unproductive ones which will be no longer feasible in the newer framework of business. 

The company will be going to is the big data for its advanced data calculation and business predictions through the tools like Postgres, Redis, and My SQL through its distributed column store to improve the data usage and its processes. This will kill the whole database system every period and will start a fresh calculation after uploading the older data on cloud which can be accessed with a small fee. The scenes plan of the okay has been made with the same principle that of the methods of data distribution, application usage, customer orientation, lead generation, it will act as a kind of supply and demand predictive model thus it can also be created for future prices of the essential commodities used for the coffee and other cuisine making. Thus,it can be said that business portfolio of the company must match the exact business intelligence framework it adopts. In addition to this, Google S2 geometry will also be used to break down thisdata into smaller geographical cells as main consumers of coffee strew are nearby people. 

Biases

Action oriented bias- action oriented discussion has been started too soon and lesser thoughts are expected to thegivenbefore the plan is made fully implementable. This is real because the recover pressure act on plans is felt by everyone in the business organizationespecially by the managers. 

Anchoring bias- too much dependant eon initialinformation as the system of BI will not work initially to produce optimum result while the stores are to be run on business intelligence in accordance with the plan.

Attribution error- theinfluence of the situation does influence people behaviour with which the organizational people cannot avoid. New strategies will demand new behaviours and new working systems both skilfully and with legwork. Aligning the corporate culture with the new strategy is a task.

Confirmation bias- confirmation leads s not only towards looking for the evidence which vacates but also discounting that information which supports the others point of view. This confirmation bias can be very devastating for us. 

Planning fallacy- it’s always potent bias as we have taken our plan implementation timings underestimated, the cost, the time, the require required will be met at 70% of the total requirements as per our estimates.

References

Adwiyah, R., Nurrahman, A. A., Putra, R. P., &Nasruddin, N. (2021). Analysis of business plan using business model canvas (BMC) on modern fish market.  MIMBAR: JurnalSosial dan Pembangunan ,  37 (1), 232-245. 

Civil Service Commission. (2021). Business plan. 

Nguyen, T. H. (2021). Business Plan For Vietnamese Restaurant In Helsinki. 

Orji, I. J., Kusi-Sarpong, S., & Gupta, H. (2020). The critical success factors of using social media for supply chain social sustainability in the freight logistics industry.  International Journal of Production Research ,  58 (5), 1522-1539. 

Sun, E. C., Mariano, E. R., Narouze, S., Gabriel, R. A., Elsharkawy, H., Gulur, P., ... & Clark, J. D. (2021). Making a business plan for starting a transitional pain service within the US healthcare system.  Regional Anesthesia & Pain Medicine ,  46 (8), 727-731. 

Zekanovic-Korona, L., &Grzunov, J. (2014). Evaluation of shared digital economy adoption: Case of Airbnb. In  2014 37th International Convention on Information and Communication Technology, Electronics and Microelectronics (MIPRO)  (pp. 1574-1579). IEEE. 

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