Introduction

An in-depth investigation of a company's internal resources, assets, and processes, as well as its intangible components, is known as internal analysis. To create practical company strategies or plans, corporate decision-makers use internal analysis to pinpoint areas for expansion or innovation. Environments are always changing and have a significant impact on how businesses run, so environment scanning is essential. Identification of strengths, weaknesses, opportunities, and dangers is aided by analysis of the business environment. Any firm that wants to survive and expand must conduct a SWOT analysis.

Making the most of limited natural, financial, and human resources is aided by an accurate environmental assessment. Businesses can cut waste and use resources as effectively as possible by conducting a comprehensive examination of their company environment. Without a grasp of the ecosystems both inside and outside the resource, it cannot be used efficiently. Businesses may optimise their strengths, reduce their weaknesses, grab opportunities, and distribute threats by doing a thorough examination of their external environment. This enables the business to prosper in the cutthroat commercial environment. Organizations in business have both short- and long-term objectives. Companies can create plans and procedures that make it simple for them to accomplish these organisational goals by properly analysing environmental conditions. Environmental scanning is necessary for businesses to develop successful business strategies. 

Making decisions involves selecting the best alternative from the many accessible options. Making judgments and fully comprehending a corporation requires the use of environmental analysis. The success of a business depends on its capacity for making informed judgments. Environmental analysis studies give businesses the tools they need to make the best decisions for their success and expansion. This task focuses on evaluating internal environment of Forbidden Foods along with its brand, Sensory Mill. For this purpose, Porter’s Value Chain and VRIO analysis has been performed for both the companies in this task. 

Porter’s Value Chain of the companies

Forbidden Foods 

Primary Activities

Inbound Logistics

The company needs a sophisticated system to control the material flow because it has numerous suppliers of meat, cereals, and other raw commodities. Modern production tools are also used by Forbidden Foods to swiftly and effectively prepare ingredients. This enables enterprises to promptly satisfy consumer demand.

Operations

The work of Forbidden Foods includes creating finished goods from natural sources. The business operates a number of production lines that may create various meat alternatives. Forbidden Foods must make sure that the consistency of its goods' quality and flavour. Since Forbidden Foods products are free of antibiotics and allergic responses, they are safe and nutritious for people to ingest. 

Outbound Logistics

Forbidden Foods makes use of cutting-edge packaging to assist maintain product quality. Because of this, Forbidden Foods is able to keep its customers happy. For instance, the business sells its goods through traditional brick-and-mortar storefronts and has a large internet presence (Masruroh, 2020). Customers must receive products from Forbidden Foods when and when they need them.

Marketing And Sales

The marketing and sales efforts of Forbidden Foods include consumer product sales and advertising. To assist introduce the product to a large audience, the corporation has created a comprehensive marketing campaign. Additionally, Forbidden Foods employs a number of salespeople who are in charge of promoting its goods to merchants. As a result, a wide range of markets will be able to purchase Forbidden Foods goods.

After-Sales Services

Forbidden Foods provides customer service in a number of other languages. As a result, Forbidden Foods is able to offer excellent customer service in numerous foreign marketplaces. Every consumer has a satisfying experience with Forbidden Foods. 

Support Activities

Infrastructure

Forbidden Foods's business activities are supported by a variety of centre infrastructure enhancements.

Human Resource Management

Many important stakeholders make up the value chain of Forbidden Foods. As a result, among the most significant groups are the farmers who supply Forbidden Foods with the raw materials needed to create its products (Loyer et al., 2020). In order to deliver its products, Forbidden Foods also depends on processors, manufacturing employees, packers, and carriers. 

Technology Development

Ethan Brown established the business in 2009 to provide customers healthier and more ethical meat substitutes. Pea protein, soy protein, coconut oil, and other plant-based components are used to make Forbidden Foods products. 

Procurement

The value chain for Forbidden Foods has a number of steps. Agriculture production is where the chain starts. The components that Forbidden Foods utilises to create meat replacements are produced by farmers. 

Sensory Mill

Primary Activities

Inbound Logistics

Apart from suppliers for the company, inbound logistics labour includes preparing foodstuffs and raw materials for use in production. The business has established a well-organized supply network to promptly and effectively acquire raw materials. Additionally, we make sure it is transported to the proper producing area. 

Operations

The business produces its goods using a number of ingenious strategies and procedures. For instance, Sensory Mill has created a technology that is more effective than conventional techniques for removing protein from plants. As a result, Sensory Mill may sell its products for less money and charge higher prices. 

Outbound Logistics

Outbound logistics for Sensory Mill include making sure that finished goods go to retailers quickly and effectively. The business also has a broad distribution network that enables it to connect with customers in various markets. Additionally, Sensory Mill makes use of cutting-edge packaging to assist maintain product quality. 

Marketing And Sales

The company is concentrating on raising customer buy volume and product awareness in addition to promoting and selling food stuffs. A group of marketing experts from Sensory Mill create advertising campaigns and carry out promotional activities. Additionally, the business has a sales team that is in charge of bringing in money. 

After-Sales Services

The business features a money-back satisfaction guarantee and a customer support team that is available to assist with any inquiries or problems. Additionally, Sensory Mill provides customer service in a variety of languages. 

Support Activities

Infrastructure

Production base: Sensory Mill has a number of factories, some of which are situated in Jiaxing, Pennsylvania, Columbia, Missouri, and the United States.

Distribution facilities: Throughout the United States, Sensory Mill has a large number of distribution facilities. This makes it possible for the business to efficiently and swiftly distribute its items to merchants. 

Human Resource Management

The business has a number of initiatives and programmes in place to draw in and keep top people. These consist of:

Days off with pay: Sensory Mill provides paid time off for staff members to unwind and reenergize.

Unpaid time off: Additionally, Sensory Mill offers paid time off to its staff so they can attend to personal problems.

Flexible scheduling: Sensory Mill personnel are free to choose the hours that best fit their schedules (Halawa, 2018). 

Technology Development

Plant-based meat replacements are made using patented technology created by Sensory Mill. 

Procurement

Only the best ingredients are used in the company's goods due to strict quality control standards. In order to establish long-lasting connections and guarantee a steady supply chain, Sensory Mill also works closely with suppliers. 

The VRIO model of the companies

Forbidden Foods 

Valuable

Forbidden Foods consistently acts in a morally upright manner, and it is open about this behaviour. Participating in CSR activities enables Forbidden Foods to create priceless competencies as CSR commitments and plans are strategically incorporated into larger business objectives. There is a lot of consumer awareness of the Forbidden Foods brand. The organisation maintains high, adhered-to rules and standards in its dealings with its dealers and suppliers. This is an important resource for the business and enables Forbidden Foods Company to explore more chances in other continents and nations worldwide (Lavriša et al., 2020). When it comes to addressing environmental challenges and seizing environmental possibilities, firms can benefit greatly from their propensity for innovation. 

Rare

Forbidden Foods encourages its staff and management to adopt a problem-solving corporate culture. Innovation then boosts competition, giving businesses both short- and long-term advantages in the marketplace and competitive advantages. The strong risk assessment capabilities of Forbidden Foods allow to spot possible possibilities and take deliberate measures and processes to seize them as well as marketing communications and several administrative tasks. This localization is crucial for the business to establish itself in numerous local markets.

Inimitable

Forbidden Foods offers consumers high-quality goods that are the foundation of the appeal of the brand. As only the management of the company has access to the quality and specifics of the prediction, it is a unique resource for the business. Forbidden Foods stocking locations are easily accessible, raising brand exposure for the band (Visciano and Schirone, 2021). In any nation and region where Forbidden Foods conducts business, consumers can simply purchase its goods. Forbidden Foods has deliberately employed marketing messages to increase consumption. Therefore, the company's marketing communications are a special asset that helps brands to keep a sustained competitive edge at the global level. 

Organization

Forbidden Foods has significant financial strength in addition to its brand strength. For businesses looking to acquire a competitive edge through mergers and acquisitions, financial soundness is also crucial. A crucial asset for the business is financial soundness, which enables it to concentrate on product innovation and maintain a high standard of quality throughout all of the nations where it conducts business. 

Sensory Mill 

Valuable

Financial resources are incredibly important to Changing Consumers Sensory Mill Preference because they enable us to take advantage of new opportunities that come our way. These, along with fending off outside threats, will aid Sensory Mill in altering customer tastes for meat. Customers will now regard this as having more value as a result (Jiang, Stigter and Monnikhof, 2018). Due to the uniqueness of these products, buyers score them highly compared to their rivals. Employees at Sensory Mill are a key resource for the business, according to VRIO analysis of Sensory Mill 's Changing Consumer Meat Preferences. Because a sizeable section of the workforce possesses advanced skills, organisations perform more effectively. 

Rare

Local foods are nothing new, according to Sensory Mill Changing Consumers Meat Preference VRIO Analysis. These are easily available from different market rivals. This implies that rivals may exploit these resources in a similar manner to Sensory Mill, changing customer preferences for meat and preventing competitive advantage. It entails bringing a competitive edge to keep up with the shifting meat preferences of consumers. Sensory Mill Changing Consumers Meat Preference can continue to use this resource because it is valuable.

Imitable

Counterfeiting local goods is less expensive, as Sensory Mill 's VRIO investigation of shifting consumer meat preferences discovered. If rivals make significant R&D investments, they may also be purchased from them. Thus, the local grocery provided by Sensory Mill Changing Consumers Meat Preference give the business a short-term competitive edge that its rivals can eventually take advantage of (Avieli, 2019). VRIO investigation of Sensory Mill Changing Consumers Meat Preference found that competitors would have to pay a high price to replicate the company's distribution network. In order to alter consumers' preferences for meat, Sensory Mill has gradually evolved this strategy over time. Competitors will need to make significant investments if they want to copy a comparable distribution system. 

Organisation

The VRIO research reveals that the Sensory Mill Changing Consumers Meat Preference patents are disorganised. This indicates that businesses are not fully utilising these patents. Changing the meat preferences of consumers Sensory Mill will have an untapped competitive edge that can be developed into a long-lasting competitive advantage when it begins marketing its unique product before the patent expires. 

Strengths and weaknesses of the companies

Forbidden Foods 

Strengths 

The business invests in training its sales personnel to foster a culture where distributors and distributors share information with consumers about how to make the most of their products. This is in addition to marketing the company's products. Strong free cash flow generated by Built with Forbidden Foods enables the business to develop into new projects. Forbidden Foods has made investments over the years to develop a strong portfolio of brands. The SWOT analysis of Forbidden Foods only emphasises this reality (Staub et al., 2020). If the business wants to diversify into new product categories, this portfolio of brands might be highly beneficial. 

Weaknesses 

One of the companies in the market with the fastest rate of growth is R&D investment. Forbidden Foods spends more on R&D than the industry average, but it hasn't been able to keep up with the leading companies in terms of innovation. It has established itself as an experienced business eager to introduce a product with tried-and-true characteristics. The product's marketing did not live up to expectations. Despite the product's sales success, competitors in this market may attack it due to its poorly defined positioning and unique selling proposition.

Opportunities 

Forbidden Foods has the chance to apply a differentiated pricing approach in new markets thanks to new technology. This helps the business to both draw in new clients with additional value-based services while retaining existing ones with outstanding service. After years of depressed consumer spending and weak industry growth, the economic recovery and uptick in consumer spending present Yowie Group Ltd with a chance to gain market share. Additionally, green government efforts give state and federal contractors more access to Forbidden Foods products (Giordano and Franco, 2021).

Threats 

The company are subject to currency swings because it has operations in numerous nations, particularly in light of the unpredictably volatile political environment in many global marketplaces. The corporation has created several items throughout the years, many of them are the result of work by third parties. Second, there is a lack of regularity in new product shipments, which causes sales volatility to fluctuate over time. An increasing isolationist attitude in the American economy might trigger similar responses from other nations, which would be detrimental to global trade.

Sensory Mill 

Strengths

Meat substitutes composed of peas and beans are available from Sensory Mill. Instead of utilising genetically modified goods, the vegan meat is made from soy and natural plant proteins. Because of this, many consumers pick Sensory Mill over other vegan meat suppliers and stores that sell animal meat. By offering high-quality products, Sensory Mill has successfully developed a strong brand image. An emphasis on client satisfaction helps to project a positive image. The business has successfully expanded brand awareness and attracted a sizable audience. 

Weaknesses 

The business is well-established in the Australian market, but it faces growth challenges due to a lack of technical expertise and infrastructure. This can raise prices and impede efficient shipping and delivery. In the Australian market, the business enjoys a strong brand reputation and a following of devoted customers (Malhi et al., 2021). The fact that they haven't established a strong foothold in the worldwide processed food sector, however, can be a significant barrier to growth for their company. 

Opportunities

Sensory Mill must make investments in its technical infrastructure if it wants to preserve its position in the processed food sector. Automation can help you cut costs and waste. Sensory Mill may also ensure growth by introducing new types by streamlining the supply chain, enhancing the quality of service, and streamlining the supply chain. To comprehend the requirements of their target market, they can carry out in-depth market research. After that, they can focus on research and development to produce a product that will appeal to a larger audience. For instance, some clients prefer vegan options to meat or seafood. 

Threats

One of the issues facing Sensory Mill is the misconception that animal protein is superior, which discourages many consumers from switching to plant-based meat substitutes. The market for food processing is very cutthroat. Numerous companies are creating various gluten-free, non-GMO, plant-based items in response to the rising demand for vegan meals. It could hinder the expansion of Sensory Mill's business and represent a threat to it (Cedro, 2019). The world economy is still regaining strength. As a result, economic and financial factors like inflation and recession can influence consumer behaviour. Due to the costs associated with consuming plant-based meats, many consumers temporarily curtail their consumption. 

Conclusion

Businesses there sell unique products rather than uniform ones because there is a lot of possibility for product diversification within the sector. Customers also want items that are distinctive. Advertising and customer service are also very important. Other products in this market do not compete with the supplier. This implies that there aren't any alternatives to the supplier's items. Suppliers have more influence in the market as a result. Within the industry, buyers' negotiating position is weakened. Due to increased product differentiation within the industry, customers cannot find alternative companies to create a certain product.

The few alternatives are also produced by low-profit industries. This suggests that there is no upper limit to the amount of profit a company can make in the industry Sensory Mill competes in. The threat posed by competing products to the industry is being reduced by all of these factors. The industry is still in what is known as the "growth" stage of the industrial life cycle. The industry will likely see an increase in competitors aiming to enter new markets as a result of global societal trends that support eco-friendly exercise and good food. The biggest advantage established businesses now have over start-ups is access to distribution channels.

Centralized suppliers frequently exercise great control over pricing, quality, and terms when selling to dispersed buyers. Sensory Mill is able to develop priceless competencies by participation in CSR initiatives since CSR commitments and strategies are strategically interwoven into wider company objectives. Sensory Mill's strong risk assessment capabilities enable it to identify potential opportunities and take purposeful steps and processes to seize them, as well as handle marketing communications and various administrative chores. Because they allow us to seize new chances that present themselves, financial resources are crucial to Changing Consumers Sensory Mill Preference.

References 

Avieli, N., 2019. Forbidden from the Heart: Flexible Food Taboos, Ambiguous Culinary Transgressions, and Cultural Intimacy in Hoi An, Vietnam. In Food Anxiety in Globalising Vietnam (pp. 77-103). Palgrave Macmillan, Singapore.

Cedro, C., 2019. Sugar and spice and everything nice: an exploration of the relationship between representations of femininity and different depictions of baking, cake, and sweet food in contemporary Australian cookbooks (Doctoral dissertation, Auckland University of Technology).

Giordano, C. and Franco, S., 2021. Household food waste from an international perspective. Sustainability, 13(9), p.5122.

Halawa, A., 2018. Acculturation of halal food to the American food culture through immigration and globalization: A literature review. Journal of Ethnic and Cultural Studies, 5(2), pp.53-64.

Jiang, Y., Stigter, H. and Monnikhof, M.O., 2018. China Food Safety Law-Practical procedures, trends and opportunities for Dutch companies. Report by the Embassy of the Kingdom of the Netherlands in Beijing, p.9.

Lavriša, Ž., Hristov, H., Kelly, B. and Pravst, I., 2020. Regulating children's exposure to food marketing on television: are the restrictions during children's programmes enough?. Appetite, 154, p.104752.

Loyer, J., Whittaker, A.L., Buddle, E.A. and Ankeny, R.A., 2020. A review of legal regulation of religious slaughter in Australia: Failure to regulate or a regulatory fail?. Animals, 10(9), p.1530.

Malhi, N., Carragher, J., Saarela, M. and Pahl, S., 2021. A review of opportunities to recover value from apple and pear pomace.

Masruroh, N., 2020. The Competitiveness of Indonesian Halal Food Exports in Global Market Competition Industry. Economica: Jurnal Ekonomi Islam, 11(1), pp.25-48.

Schlagloth, R., Cahir, F. and Clark, I., 2018. The importance of the koala in Aboriginal society in nineteenth-century Victoria (Australia): A reconsideration of the archival record. Anthrozoös, 31(4), pp.433-441.

Staub, C., Michel, F., Bucher, T. and Siegrist, M., 2020. How do you perceive this wine? Comparing naturalness perceptions of Swiss and Australian consumers. Food Quality and Preference, 79, p.103752.

Visciano, P. and Schirone, M., 2021. Food frauds: Global incidents and misleading situations. Trends in Food Science & Technology, 114, pp.424-442.

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