SED304 Product Development Assignment Sample

Assignment 1 B – Market Research, Concept Generation, Concept Development and Project Proposal

Market Research

Solar based powered cars modelling the automotive upcoming with Renewable Energy. The car business has been experiencing an ocean of progress since the appearance of fresher advances that have changed how vehicles are planned and fabricated. Organizations are currently concentrating broadly on the effect of vehicles that sudden spike in demand for petroleum derivatives, and are moving towards renewable power sources.

Continuous exercises to find inventive advancements that can relieve the carbon impression of ordinary vehicles have expanded the interest for 'cleaner' and 'greener' vehicles. In any case, sunlight based vehicles that are practical for singular use have not yet taken off. This has opened up a significant open door for automobile producers to pick up the main mover's favorable position in the sun oriented controlled vehicle advertise, which is probably going to hit the ~US$ 1 billion approx. imprint by 2020. [1]

Solar Powered Car Market - Key Visions & Challenges

• The worldwide automobile market driven by solar energy is expected to expand at a CAGR of ~20%in the year of 2019 to 2027.
• The silicon solar cells piece presently clamps an extensive segment of the market, and is expected to continue projecting throughout the early stage of commercialization of solar based cars.
• Solar based cars are ordinary to be presented mostly due to growing disquiets by global controlling organizations concerning transportation carbon secretions. Furthermore, growing competition among automobile companies and OEMs to plan and grow innovative, cost-effective, and pollution free vehicle models has headed to the growth of solar powered cars. 

Challenges:

• It is depending on the sun's rays, which charge the batteries that power the car. Any variation in the weather is likely to decrease the concentration of solar rays. This is expected to pose a main challenge.
• Moreover, solar based cars require significant surface area on the roof to mount a solar panel. Furthermore, these vehicles need to deal small wind resistance, and this leaves space to transport just about two travelers. 

Global Solar Powered Car Market: Regional Analysis 

• In positions of province, Europe is estimated to hold a protruding share of the global market. This is mostly due to rising emission concerns in the region, cost-effective solution, rising awareness about zero-emission cars, and improvement of the car, prompting the development of solar based cars.
• Moreover, key companies of solar powered cars are established in Europe, which is credited to the great segment of the market held by the region in the previous years as shown in figure1. given below [2].

Competitor Bench Markings

Four solar based car manufacturing companies were benchmarked for the market analysis. These include Dutch, Hyundai, Squad mobility, Sono Motors. From above companies following benchmark are:

Benchmark 1:

Strong and light weight material is used for made the car and in large range as possible, having range of 725km (WLTP). As per light year car used 83 Wh/ km and within 0-100 in ten second also Light-year one’s solar increases 12 km of range per hour during sun light.

Benchmark 2:

Hyundai states that with hybrid engine solar roof system shows a main role. Maybe owing to the fact that this solar car originates from a reputable automaker, the car has been disapproved for its missing technological ability.

Benchmark 3:

Depending on demand and local Squad Mobility uses limitation of solar’s for its strength. Car reaches its maximum 45 km/h and carries 2 people and available retails at $6,335. On public demand and domestic regulation an 80 km/h form is also offered.

Benchmark 4:

In a single charge it can run go up to 155 miles and with its solar panels add around 21 miles of charge per day. Also Sono Motors uses full renewable sources of energy for the car's spare parts and assembly process. The car is marketing for a valued price label of $28,500. The aim of Sono Motors is decreasing CO2 releases globally.

Concept Generation

• Hand sketch
• Hand sketch of steering and arm rest
• Hand sketch of front door trim
• Hand sketch of solar car interior
• Hand sketch of car seat
• Hand sketch of story board
• Mock up detail of steering
• Cad design

Concept Development

In view of the first idea that a 1000W vehicle would finish the excursion in 50 hours, sun based vehicles are permitted an ostensible 5kW long periods of put away vitality, which is 10% of that hypothetical figure. All other vitality must originate from the sun or be recuperated from the dynamic strength of the vehicle. These are apparently the most productive electric vehicles.

Having made the excursion to Darwin by effectively exploring isolate, customs, scrutineering, wellbeing reviews and attempted occasion briefings, members are prepared to begin their epic excursion.

In the concept generation document, ideas offered redesign of intern steering and seating arrangements of existing solar car system which provide comfort and flexibility to win the race.

Application Features and Function

• Steering design is modified so easy handling to steering and makes driver comfortable and this handling system gives flexible grip to driver
• Car seat is being modified so adjustable can be done rapidly and also its gives driver neck support to he can see perfectly during driving.
• Car interior design gives proper atmosphere and make joyful riding to driver like proper ventilation system, speedometer etc.

Project Proposal

Aims, Objectives and Future Work

The chose Future Center idea for the Vehicle as a word sun based test is a sunlight based force based vehicle to limit driving exertion and make to race win. The point of the item is to give completely adaptable, adaptable driving and appropriate ventilation framework to make driver agreeable. idea is profoundly client centered, and opens new adaptation open doors for Bridgestone far beyond vehicle deals.

The chose idea scored the most elevated out all things considered, as it was the most exhaustive in tending to the client needs, and introducing client centered usefulness. As examined in idea advancement, all ideas were fundamentally the same as with sunlight based practical vehicle and adaptable driving framework by adjusting controlling, seat and insides framework. Additionally, giving some simple control systems. Every idea separated as far as the interface innovations and worth advertisements. satisfactorily developed in the short?medium term.

In plan idea introduced a change controlling structure just as arm rest segment that giving a vivid client experience. These change interfaces go well beyond different ideas, and endeavor to address a key issue with in vehicle adaptability driving and inside environment while driving and extra worth promotions, for example, ease that make driving simple and smooth by adjusting front entryway trim. These highlights and worth advertisements are novel to idea, which is the purpose behind improved plan and eventually the choice of this idea.

Reference for Product Development 

https://www.transparencymarketresearch.com/solar-powered-car-market.html

https://www.marketsandmarkets.com/Market-Reports/solar-vehicle-market-70646574.html

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