Download Free Sample Order New Solution

Rebuilding a More Sustainable Fashion Industry After Covid-19

The humanitarian crisis has a rippling impact in the fashion industry and private label market with a fall in revenue. This essay reflects the impact of COVID 19 on fashion brand H&M. The annual fashion industry revenue was 2 trillion before the crisis (Apparel collation, 2020). H&M was established in 1947 in Sweden, it has grown in one of the largest brands across the world with 4000 stores worldwide (H&M, 2020).

The consumption pattern will be disrupted post-COVID with customer shift to digital purchase and sustainable brand association is the two key implications of COVID 19. The store sales dropped to 43% during pandemic and footfall decline will have a lingering impact in the next 6-10 months (KPMG, 2020). H&M has focused on brand quality and integration of customers through digital channels for updates on communication and enhanced supply chain for delivery partner fleet across the US and locations based out in the other region. H&M holds a portfolio with over 50 product categories for men women and kids (H&M, 2020).

The decline in disposable income has shown consumer inclination towards increasing saving and focusing more on quality and aesthetics. The brand will adopt the use of AI-enabled solution for customer trail to increase touch and feel to click and pay for quicker access and smart purchase. The website which provides product details and fabric specification will monitor facial recognition to immolate the design on the customer with AI/ML interface for contactless purchase and delivery. The accessibility of the brand with stock increase can be used through sale on a web portal for season discounts for steep sales. The sustainable design and quality will be maintained in the product quality with a change in price pints for organic and quality for an increase in the usability of the product. The indigenous production in material procurement will be feasible for H&M. The H&M workforce will be adapted with 3D technology and merchandising as the cyclical change in consumption post relaxed measures and decline in the pace of COVID 19 virus. The consumer stickiness with H&M will regain momentum due to brand loyalty and operations.

H&M s focus on paper usage and recycling show its brand continues towards planet sustainability and customer safety with product quality. The next collection for spring will have collaborated through product offering as pre-assessment in an online store with exclusive deals for members to explore the clothes in the same experience as store layout has provided. The brand will use e-commerce for stock sales with a focus on casual wear and upscale the supply process through production centers. The combination of price, communication mix will enhance customer engagement towards product purchase (Apparel collation, 2020). The budget adjustments for collection will rise with the opening of public facilities and relaxed norms. H&M cash flow has shown downfall in the COVID crisis hence the merchandise collections will assess the shopping pattern through shopping behavior on the website. The physical store layout change is necessary for minimizing risk and ensuring safe shopping behavior for outlets. The digital payment acceptance and use if the contactless platform for design display by screen-based collection.

The social media presence of H&M has been substantial, the collections available, and purchase price, the end-use cart is the action buttons that ease the use of interface and platform change while purchasing for enhanced customer experience. The brand will leverage on the omnichannel for short order placement and allocation of stock across the sales channel. The staff training program for client assistance will be vital for addressing client queries while purchasing products through physical outlets. The customer and employee interaction will be limited yet assistive for query addressing.

The offline store loyalty program will help in retaining customers to not completely shift to the digital medium and build long term relationships with the brand. The consumption base of the brand with men and women wear can be increased via collection sale through competitive pricing. The increase in competition will intensify sales with other market layers will use the collaborative medium for sale through website and offline store. The Instagram and Facebook medium as a social handle for target audience capture will increase product outreach. The return option expansion will increase confidence in purchase and flexibility for spending by users for online mediums to access H&M products. The brand will use safety, and sustainability to position itself in the market with its product collection post-COVID as the average shopper spend will vary from pre-COVID time.

The current emphasis on sustainable marketing for brands ae critical with its supplier relationship and practices for labor welfare and environment protection has increased during COVID 19, the durability of the brand will be transformative with collaboration with the initiative for brand visibility and highlighting its value and vision. H&M supports causes with elaborate details for participation on the website. The use of indigenous production and homegrown materials will act as a measure for connecting in the country with an economic downturn faced by many companies (KPMG, 2020). The consumer will be attracted to support and practice with zero wastage and non-exploitive practice. The company campaign for togetherness for a better world will increase the preferred brand cover towards H&M in the competitive market.

In conclusion, the impact of COVID 19 will result in a change in consumption and purchase behavior. The design outlet, omnichannel use will thrive business post COVID. H&M with its sustainable practice and supply chain effectiveness will be able to adapt post-COVID 19.

Reference List for Success in Post Covid -19 World

Apparel collation. (2020). Rebuilding a more sustainable fashion industry after COVID19. Retrieved from https://apparelcoalition.org/wp-content/uploads/2020/04/Weaving-a-Better-Future-Covid-19-BCG-SAC-Higg-Co-Report.pdf

H&M Group. (2020). About H&M. Retrieved from https://hmgroup.com/about-us/history.html

KPMG. (2020). COVID 19: Retail’s survival and revival. Retrieved from https://home.kpmg/au/en/home/insights/2020/04/coronavirus-covid-19-retail-survival-and-revival.html

Remember, at the center of any academic work, lies clarity and evidence. Should you need further assistance, do look up to our Management Assignment Help

Upto 50% Off*
Get A Free Quote in 5 Mins*
Applicable Time Zone is AEST [Sydney, NSW] (GMT+11)
+

Why Us


Complete Confidentiality
All Time Assistance

Get 24x7 instant assistance whenever you need.

Student Friendly Prices
Student Friendly Prices

Get affordable prices for your every assignment.

Before Time Delivery
Before Time Delivery

Assure you to deliver the assignment before the deadline

No Plag No AI
No Plag No AI

Get Plagiarism and AI content free Assignment

Expert Consultation
Expert Consultation

Get direct communication with experts immediately.

Get
500 Words Free
on your assignment today

It's Time To Find The Right Expert to Prepare Your Assignment!

Do not let assignment submission deadlines stress you out. Explore our professional assignment writing services with competitive rates today!

Secure Your Assignment!

Online Assignment Expert - Whatsapp Get 50% + 20% EXTRAAADiscount on WhatsApp

refresh