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MRKT20052 Marketing Plan Assessment Answer

MRKT20052 Marketing Plan Assessment Answer
Generally, a marketing plan assignment is written in a report format that highlights the marketing strategy for the future. As per our marketing assignment help experts, the best marketing plan includes marketing goals, facts, employee anecdotes, high-level metrics, future plans & goals, and more. 

The MRKT20052 assessment expects you to create a group of not more than three students and select a service/ product from the below-given list. The marketing plan ought to be not more than 2500 words right from the introduction to the references. 

Title page

The title page for the MRKT20052 Marketing plan will include the assignment title, business product, student’s name, student’s id, tutor name, unit name, and code, and the total word count. 

Table of content

The table of content is created with a purpose to present every part of the report including page number, sub-headings. 

Executive summary

While writing an executive summary, you may include all the essential key points of the report in about 3-5 paragraphs. This section will be written on a single page. Our assignment writing experts suggest that you write the executive summary at the end. 


The introduction should be written in such a way that it displays the company’s background information, its service or product and explains what you are going to discuss in your report. Here’s how to write an introduction to a report:

mrkt20052 marketing plan assignment

Situation analysis

In this section, you are required to conduct a competitor analysis, PESTEL, and SWOT analysis. Therefore, it is now important to have a complete understanding and knowledge of these analysis methods. In case, if you need help with any of the above methods, do get in touch with the marketing professionals at Online Assignment Expert.

PESTEL Analysis

PESTEL Analysis

The term PESTEL is a marketing theory or a framework used to evaluate and analyse the external marketing environment factors that can affect the organisation. It includes a few important factors such as Political, Economic, Social, Technological, Environmental, and Legal. 

Additionally, you must also find your product/service competitor and compare it with them including innovations, and total assets. At the end of the section, conduct a SWOT analysis discussing the Strengths, Weaknesses, Opportunities, and Threats of the company.

Customer analysis

Another heading will be customer analysis where you will be required to discuss the targeting, segmentation, and positioning approach. As per the marketing assignment help experts, you need to identify the possible customer segments for the product you have selected. Among these segments which one would you like to target? 

Problem statement

Problem statements clearly find the issues that your product/ service will face while bringing in effect in Australia in 2020 depending on customer analysis and situation. You may come to understand whether it is because of less awareness, distribution, pricing, or any other problem. 

Here’s an example of the problem statement for MRKT20052 Marketing Plan assessment 2:


To solve this assessment, our assignment help experts have selected Thor Trucks. Therefore, the objectives will be as followed:

  • To maximise brand recognition and awareness in the freight transportation Australian market by using social media platforms.
  • To bring an additional 100 employees who are proficient technically.
  • To enhance the sales by 20% for electric-powered semi-trucks in Australia in the coming 2 fiscal years. 
  • To enhance the financing and external funding by growing a profitable margin by 20 per cent.  

Marketing mix strategy

The term marketing mix is a tactical tool for marketing used by companies to fabricate the aim results from a target market. It includes almost everything that an organisation needs to affect the demand for its product/service. It can be said that it is a tool that helps companies in marketing planning and execution. The marketing mix strategy is categorised into four different groups, i.e., Product, Price, Place, and Promotion. Campaign evaluation covers all the effective measures, marketing plan controlling measures, and identification of contingency actions. If you are facing trouble in evaluating the campaign for the chosen company, then do reach out to Online Assignment Expert right away!

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