Top Trending Marketing Dissertation Topics for 2025

Writing a marketing dissertation can be overwhelming without the right topic. The key to crafting an impactful dissertation is choosing a topic that’s current, research-worthy, and uniquely aligned with your interests. In this blog, we have curated a comprehensive list of top marketing dissertation topics for 2025, covering areas like business marketing, digital trends, and relationship strategies.

Most Popular Marketing Dissertation Topics for 2025

Here are some updated and trending ideas worth exploring to make your dissertation stand out and contribute meaningfully to academic research.

Business & Consumer Behaviour Dissertation Topics

Business-Focused Marketing Topics

Explore how businesses use marketing strategies to influence buyer decisions. For deeper insights, check our business assignment help services.

• What factors can influence marketing strategy success?
• Manipulation tactics and consumer behaviour: creating a desire to purchase.
• Are there negative effects of advertising on the youth? What are these?
• The impact of branding on customer behaviour: a comparative analysis of Apple and Samsung.
• What marketing strategies should be used for the hotel business to attract new clients?
• What is the importance of psychographics approaches in marketing schemes?
• Do you think exasperating and trivial ads reach more effectively to the customers than good content one?
• What are the advantages of using successful brands advertising methods in political campaigns?
• Can food product labels influence customer behaviour?
• Impulsive buying: social and psychological aspects.
• What factors can affect the success of a new brand?
• The impact of advertising on the acquisition of bad habits by teenagers.
• Consumer attitude towards functional food.
• Differences in the male and the female consumer making decision process.
• How do demands change upon generations?
• Can language influence product identity?
• The effect of globalization and customer behaviour.
• How do marketing methods differ across the cultures?
• What are the major strategies to attract potential clients?
• Talking about how leading brands have products of the highest quality. A detailed case study.
• Successful branding: How can it improve consumers’ loyalty?
• How do consumers react during periods of recession?
• Gender and age: How do they affect purchases?
• How did Ponzi schemes work? Mention the impact of the same on the economy?
• Word of mouth: How significant is it for the success of a business?
• What are the most important features that consumers compare before making a purchase?
• Standardization and its role in global marketing.
• Do you think political marketing trends have changed over the last decade? If yes, then explain how?
• Benefits and downsides to SMS marketing.
• Market segmentation: How does it affect sales channels?

Latest Digital Marketing Dissertation Topics

Topics on Social Media & Influencer Impact

Social platforms are redefining how brands connect with audiences. Learn more in our digital marketing assignment help section.

• What do brand values in digital marketing mean and how can they move decisions of the customers?
• Combining online and offline marketing techniques to increase sales.
• How can social media affect the behaviour of consumers?
• Pop-up advertisements: Hit or miss?
• Identifying the role of the internet in changing consumers’ behaviour.
• Have celebrities and influencers changed the game of online marketing? Explain in depth.

Email, SEO, and Content Strategy Research Topics

• The rise of new technologies: How can smart devices help companies boost sales?
• How do landing pages affect marketing? What should be included or avoided?
• Analysing customers’ psychology and its role in digital marketing.
• What are the most common mistakes done with e-mail marketing?

Strategic Relationship Marketing Dissertation Topics

Customer Retention & Loyalty Programs

• What are the motivations and expectations behind loyalty schemes for businesses to attract customers in the long run?
• How and why can relationship marketing be used to attract new customers through social media?
• How does product quality affect customer loyalty among high and low contact products?
• How do retailers cope with polygamous behaviour among consumers?

Small Business & Tech-Driven Relationship Building

• In what ways does Waterstone’s improve its customer loyalty through its online store and smartphone apps?
• How can companies adopt social media for successful development of relationship marketing with customers?
• Name some of the major challenges that small companies face when adopting social media to maximise customer loyalty?
• Using smartphone apps to attract and retain new customers: Advantages and challenges for MNCs.

How to Choose the Right Marketing Dissertation Topic?

To choose the right topic, ensure it’s aligned with your personal interest, current trends, and research scope. Pick a niche where you can add original insight and have access to data and case studies. Check feasibility against your timeframe and resources. For examples of consumer behavior topics, visit our consumer behaviour assignment help page.

Why Trust Our Experts for Dissertation Support?

Online Assignment Expert is the go-to platform for students seeking expert guidance on marketing dissertations. Our team consists of PhD holders from prestigious institutions who deliver value-driven, plagiarism-free support at student-friendly prices.

• Complete Confidentiality
• 1 Subject 1 Expert
• Student Friendly Prices
• 100% Original Content
• Express Assignment Services
• 24x7 Support

Place your order for expert marketing topic consultation today!

Final Thoughts: Start Strong With the Right Topic

Choosing a relevant and unique marketing dissertation topic is the first step toward academic success. Use these topics to spark ideas and set your research apart. For expert guidance, connect with our marketing specialists now and begin your journey toward a distinction-worthy dissertation.