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Develop and Evaluate a Basic Marketing Plan

Table of Contents

Introduction.

Overview..

Market position evaluation.

Products and services.

Market opportunity.

Sales and distribution setup.

Geographic area.

Target audience.

Competitors.

Customer need evaluation.

Marketing decision.

Conclusion.

References.

Introduction to BTEC HND in Business

Glencore has been involved in oil trading since its inception in 1974. Today, in addition to selling oil products, it operates its oil business with its partners, invests and develops oil production facilities. The oil activities of the company are supported by investment in storage, strategic handling and freight equipment (Adams, Gilbert & Stobart, 2019). The customers base of the company includes industrial consumers such as steel, battery manufacturing, automotive, oil sect....