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Digital communication analysis – EB Pearls

Introduction

This report highlights the strategy for digital communication for implementing instant messaging/ group messaging, discussion forums, and chatroom in the workplace. The organization selected is EB Pearls, it is a digital agency based in Australia that helps in mobile application and website development (EB Pearls, 2020). Instant messaging will improve communication across the organization.  The organization will use a communication strategy for comprehension by downward communication. This report is for organizational employees in operation and data science department

Digital communication strategy

Identifying business needs- The Company is working in the digital sphere and requires quick access for communication to connect with peers within the organization. The use of instant messaging will be useful for all levels of organization from QA developers ....