University : RMIT University

Course Title : BUSM4385

Uploaded by : Mark polee

International Business

Technological Issues

The rapid advancement of technology has aided the courier service industry by impacting innovations and robust serviceability (Gulc 2020). The Green Courier as the focused study has been significantly taking into action the various horizons of technology-aided services in the UK and focuses on the adaptations of technology-aided plans for marketing its services and offerings in the boundaries of Brussels.

With the view of formulation of the brand awareness, marketing activities, and promotions in the target city of Brussels, the Green Courier Services company relies more on digital platforms and technological assistance to leverage the business success factors.

The company utilizes the high network connectivity services for real-time vehicle tracking, electric dispatch and signatures, radio technology and positioning systems for mapping of roads, etc. in the UK. However, the company faces the cha....

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