Download free sample Order new solution

Business Economics

Introduction to Nike Inc. Pricing Strategy

The essay discusses the general theory of pricing and different price strategies that exists and have been used and proven their calibre in the market with the chosen firm Nike Inc on how the strategies have been used. Further one more price strategy that the company avoids using has been discussed and case has been presented on how the strategy can be used by Nike to inflate their sales. The different price startegies with their separate importance and their particular uses have then concluded.

Nike Inc was established by Phil Knight and Bill Bowerman in 1964 and the company deals in designing, manufacturing, and distribution of the sports apparel and related goods and services. Today this American multinational giant has its foot in nearly 77 countries, isthe world's most popular and high net worth sports brand today (Nike 2020). Primarily Nike focuses on apparel, footwear, and....