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Advertising in the Digital Age

Identify and Evaluate All the Media Used

With the global population converging towards the digital and modern tactics, the level of cross-connections and hence competition has seen a paradigm elevation. Coca Cola, in the sense of alarming global digital adaptations and competitive force, needed to adapt encouraging acts and unique centricity details for its coke promotion and increase in its sales (Baah and Bohaker 2015).

To elevate the marketing tactics, the Coca Cola company utilized the campaign ‘Share a Coke’ that touched the personal and emotional connectivity facets with the customers, catalyzed by the use of different sorts of media as enlisted below. 

Social Media

Abwanzo (2016) stated that the social media has acted as a most advancing media technique that incorporates the media elements like blogs, Twitter, Facebook, Instagram, Youtube, etc. for its social strategy of su....