Marketing Principles

Table of Content

Introduction

Segmentation

Plastic Whale Background

Target market profile and positioning statement

Marketing Mix//Promotional Mix

Involvement

Integrated Marketing Campaign (IMC)

Conclusion

References

Introduction to Marketing Principles

This assessment was originally designed to take us through marketing (in detail) and the steps that are taken in the process of marketing. In the previous report we did on the company Plastic Whale, we distinguished a target market that we would like to focus on which we think would be most beneficial and most suited to Plastic Whale. This target market being the passionate environmentalist, aged 18-35. The table used in the previous report will be added below for reference.