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Fashion and Textiles Merchandising Management

The research report and proposal was a journey of self-growth and self-reflection for me. The rising issues related to the fashion industry such as globalization with which I was associated was a learning experience with deep insights into the practices of the fashion industry and the current situation. The fashion industry has faced setbacks in recent times with globalization and COVID 19. I understand the gravity of the issue identified through the research on the impact of globalization on the fashion industry and the adaptability of business houses. I came to know through interactions with fashion industry players on the change, within industry dynamics post-digital revolution. It pained me to see the plight of small scale businesses struggling to adapt to new changes. The recent impact of COVID-19 resulted in digital interface and marketing plan development by the fashion industry players.

I identified the need....