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Theoretical Concepts of IHRM

Introduction to Rip Curl International Analysis

One of the central questions in the literature based on multinational companies (MNCs) is the extent to which the subsidiaries act in accordance with the parent company verses the level to which they behave like a local firm. Many MNC subsidiaries in host countries are performing specific value created activities that are fundamentally embedded in the host country's knowledge development systems (Rugman and Verbeke 2001). This essentially means that every subsidiary of a multinational company molds itself in accordance with its environment. It is a known fact that when entering a specific market, a company has to adjust to the norms and beliefs of the market (BDC, 2020). It is also important to remember that such adjustments depend on the employees as well, who are also hired from the host country. However, the extent of these adjustments and the extent to which the structur....