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Sea World, Gold Coast Principle of Marketing Assessment Answer

Executive Summary

This report aims to understand the market condition of Sea World and to find out the services offered by it in Australia. It discusses about segmenting, targeting, and positioning of the company. It also covers marketing strategies undertaken by the company to satisfy its customers and attract them more towards the restaurant. At last, it tells about the communication skills of employees and information flow within the park.

Introduction

Sea World also known as Sea World Adventure Park is one of the world's most famous tourist attractions in Australia and located in the Gold Coast, Queensland. Every year around five million guests visit this theme park where it provides its service through various attractions like animal exhibition which includes famous killer whales, intelligent dolphins, sea lions, polar bears, and many more. The park also provides spe....