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Executive Summary

International marketing is one of the best strategies employed by successful companies in the sale of their products globally. Many companies in Australia have adopted the international market strategy to ensure that their products reach different parts of the world and thus expand on their trade networks. The Atomo diagnostics is an Australian company with interest in the manufacture and sale of the rapid diagnostic test. The company has continued to grow very fast in that, their products are good and meets the demands of their customers. Most of their customers are used to their products due to the quality of the products which serves them well. The clients no longer visit the healthcare facility for the HIV test but instead they buy the test kits from the company dealers which enable them to take their own tests in their houses. The self-test kits have helped in maintaining confidentialit....