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Digital Marketing Industry Analysis

Contents

Overview of the industry.

Dominant Players.

Dominant Strategies for revenue generation.

Effect of practices on industrial performance.

Globalization.

Mobilization.

Digitization.

Impacts on industrial performance.

Reach.

Accessibility.

Uncontrolled dispersion.

Conclusion.

References.

Overview of The Industry

As most of the industries that have witnessed a high expansion by varied practices from conventions to modern approach, the digital marketing industry has been one that has marked robust changes and development along with its extension in each corner of the globe as a result of increased needs and demand for maneuvering business potentialities in the digitalized era (Saura, et al. 2017).

According to Chaffey (2019), digital marketing acts as the marketing industry ....