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Introduction to Zara

Zara is one of the biggest international fashion retailers and belongs to Inditex which is the biggest fashion retailer worldwide. It operates in textile design distributor in manufacturing. Zara operates in more than 70 countries in the world with 1557 stores in the largest cities of the countries. The organisation is founded in the year 1975 by Amancio Ortega located in span and had in 2010 a net sale of 8.088 million Euro. This organisation aims to democratize fashion offering the latest quality of product moderate range. This study will highlight the three social media tools that the brand utilises to communicate with the customers. Also, the three public relations tool that organisation utilises to improve customer awareness and attitudes towards the organisation (Viardot & Nylund, 2017). The study also examines the social media objective and discusses the five objectives and provides an explanation for each of them. The organisation ha....